The Bermuda Sun asked for my thoughts this week on the PR and advertising campaigns of the two major parties contesting next Monday’s election. Both Rhona Emmerson, head of aac Saatchi & Saatchi, and I agreed that generally, they were underwhelming and full of the same old rhetoric. [You can read the full story here].
We both commented on the significant use of socia media in this election by both politicians and voters. As Rhona commented: “This is the first election we have had the full force of social media or even [the opportunity] to comment on stories on newspaper pages. The long-term impact of that on the polls will be interesting to see.”
Barak Obama’s presidential campaigns have shown how important social media can be right down to a local macro level [See these blog posts on We Are Social and the New York Times for contrasting views of its impact.]
Social media has certainly been used more than any previous Bermuda election but I’m not sure how decisive it will be. If a friend “Likes” a party’s Facebook page or Tweets about a political video, how much will that influence your decision on polling day? Is it engaging young first-time voters or putting them off?
I think social media has definitely played a significant role in encouraging Bermudians to be more open about voicing their opinions publicly but there’s a danger that it encourages more knee-jerk reactions than reasoned debate. Arguably the most-viewed online video was the PLP’s puppet ad [see below] – but did it do the party more harm than good as it was mercilessly ridiculed, including this spoof from Bermuda Memes.
I’d be interested in hearing from readers about what impact social media has had on them in this election. What sites/blogs/platforms did you follow most? Will it affect which party you will vote for on Monday? Has it helped you understand the issues better? Or has it confused you or put you off the whole process?
Bermuda is still lagging behind the rest of the world when it comes to broadband internet speeds. The latest figures released by the Organisation for Economic Co-operation and Development (OECD) for average advertised residential broadband download speeds makes depressing reading.
Bermuda isn’t actually ranked in the OECD list but as of March, 2012, our average of 4Mbps would even put us behind the likes of little Luxembourg. Japan tops the list with a staggering 156 Mbps. I can’t even think that fast …
Continuing Breezeblog’s countdown of my favourite albums of 2011. See yesterday’s post for albums 10 to 6. Here are numbers 5 to No.1:
5. Noel Gallagher’s High Flying Birds – Noel Gallagher’s High Flying Birds
Gallagher, like estranged sibling Liam and his new group Beady Eye, didn’t take a radical new direction with his first solo album but there was plenty here to restate his position as one of Britain’s better songwriters and his voice has never sounded better. The best Oasis album since Morning Glory and perhaps a hint that some of his best work may still be ahead of him.
Favourite tracks: The Death of You And Me, If I Had A Gun, Stranded On The Wrong Beach
4. Bon Iver – Bon Iver
After the sparse and delicate songs of his critically acclaimed 2008 album For Emma, Forever Ago, Justin Vernon’s follow up was another thing of ethereal beauty but far more diverse and each listen seemed to reveal more layers and textures.
Favourite tracks: Perth, Calgary.
3. The Whole Love – Wilco
Wilco’s first album on their own label (dBpm) was certainly among the year’s most eclectic. The Whole Love switches gears effortlessly from Dixieland to 70s psychedelic and power pop via driving country-blues as only Jeff Tweedy and his ever-changing cast can deliver. Their best since Yankee Hotel Foxtrot.
Favourite tracks: Art of Almost, I Might, Born Alone
2. El Camino – The Black Keys
I have no idea why Akron’s finest have flown under my radar for so long. For straight-ahead, dirty, gritty bluesy-rock, few do it better right now than Dan Auerbach and Patrick Carney. The fact that this album made many year-end lists despite only being released in early December speaks volumes. With Danger Mouse on board as co-writer and co-producer, it simply takes off with the superb Lonely Boy and doesn’t let up until Mind Eraser, 12 tracks later.
Favourite tracks: Lonely Boy, Gold On The Ceiling
1. 21 – Adele
It’s been a while since an album has dominated globally like Adele’s 21 did in 2011, appealing to so many people across so many social, age and racial lines. Even though I’d tipped her for stardom even before her first album, 19, the scale of her success was as staggering as it is deserved. Inevitably the backlash has started in her native Britain about her ubiquity but make no mistake – this is an album that will be regarded as a classic 20 years from now. A suite of superb, emotionally powerful songs delivered by one of the great voices of our time and enhanced by the understated production of Rick Rubin and Co. Even when stripped back with just a guitar and piano, as it is here in this Tiny Desk Concert for NPR Radio, her voice is stunning. It is hard to believe she is still only 23.
Favourite songs: Rolling in the deep, Someone Like You, Set Fire To The Rain.
Honourable mentions:
The King Is Dead (The Decembrists) – After the operatic scale of Hazards of Love, a winning return to their country-rock roots.
Ceremonials (Florence+The Machine) - no sophomore crisis on her strong second album.
The Old Magic (Nick Lowe) - Basher reached back to 50s country-blues for inspiration on one of his most finely crafted albums in years.
Battle for Seattle (Little Roy) - A reggae homage to grunge legends Nirvana? Somehow Jamaican veteran Little Roy pulled it off in style.
Young The Giant (Young The Giant) – I know it was released in late 2010 but I didn’t hear of these west coast indie rockers until this year. Besides, a special edition of their debut was released in 2011, so that counts. My Body is still one of the best songs of the past few years.
Ride The Wave, Volume 2 (Various)- A powerful riposte to ignorant claims that there is no good music in Bermuda. Produced by Tony Brannon and Michael Friesenbruch in aid of The Coalition for the Protection of Children, here were 37 rockin’, rappin’ and rhythmic reasons to proudly proclaim: ‘Bermuda’s Got Talent’. And it didn’t even include Collie Buddz or Heather Nova …
And talking of Bermuda, Proud To Be Bermudian might not have pushed any musical envelopes but Johnny Woolridge’s heartfelt song and video was our “We Are The World” moment. In a year of economic gloom and escalating gang violence, it was an emotional and much-needed call for unity and for that reason alone, it deserves to be Song of the Year. Why it hasn’t replaced the embarrassing God Save The Queen as the national anthem remains a mystery.
