Setting a new Standard

Posted: April 20, 2011 in iPad, iPhone, media, Technology

With the plethora of devices on the market, designing a website – especially a news media one – that works well on all platforms is getting to be more of a headache. Many companies are finding themselves having to develop apps for specific devices – PC, smartphone (with separate versions for Blackberry, Android and iPhone) and iPads and tablets.

The recently launched Toronto Standard  however, is an elegant example of a one-stop solution.

The site features a “liquid layout” built by Toronto design firm Playground Digital which automatically adapts content to suit a reader’s device, whether it’s a desktop or an iPad, thus eliminating the need for device-specific apps.

It looks superb and works really well. And it certainly sets “a new Standard” – the original Toronto Standard last published in 1850, as a printed newspaper, having lasted just two years in business!

If you’re interested in finding out more about adding adaptive elements for your website, Net. magazine also has a good tutorial.

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